BROC SHOT FIREFIGHTER
PROTECTION PROGRAM

WELLNESS

A 1-for-1 model built on peer-reviewed science — for a community where occupational cancer is now among the leading causes of death.

THE BRIEF:

Build an evergreen giving program — mission-aligned, defensible, and capable of compounding year over year. The mechanism had to do real work, not signal it.

THE LSR ARCHITECTURE:

  • 1-for-1 giving model. Every Broc Shot purchased = one donated to an active firefighter.

  • Anchored to peer-reviewed research. Recipient community chosen on the science: WHO Group
    1 carcinogen exposure.

  • Built as platform, not campaign. Stand alone identity, evergreen calendar

THE OUTCOME:

Broc Shot now has a philanthropic platform that earns trust, opens doors with retail and press, and
gives the brand a place to stand inside its category that competitors can't easily replicate.

Mission-aligned, evergreen, and on-brand —reinforcing the product story rather than running parallel
to it.